Event and content solutions
for agricultural and farm machinery manufacturers
dgtl.ai builds digital event and content solutions for agricultural and farm machinery manufacturers: hybrid press conferences, interactive media installations for trade shows and showrooms, NFC-based exhibit content and gamified workshop apps. Target audiences often travel long distances and need complex technical products explained clearly.
Why agricultural machinery events place particular demands on software
Agricultural and farm machinery manufacturers communicate with a highly specific specialist audience, under their own particular conditions:
Trade press and customers are often based in agricultural regions far from trade show venues: long travel distances make the case for hybrid rather than purely in-person formats
Complex technical products are hard to explain fully in a short conversation at the booth: interactive, self-explanatory media formats right at the exhibit help close that gap
Content developed for a trade show should ideally keep working year-round in showrooms or customer forums, rather than disappearing after a few show days
Training and workshop formats for customers and dealers require real knowledge transfer, not just a one-off experience
Large booths and exhibition areas where staff can't be on hand everywhere to explain things: self-explanatory media formats work even where no booth staff are nearby.
Our modules for agricultural and farm machinery
All modules can be combined flexibly and used for individual trade show appearances as well as permanent showroom use.
Hybrid streaming for press events
Livestreaming of press conferences with full remote participation, continued long-term as a hybrid format. This lets journalists from agricultural regions far from the venue take part without having to travel.
Interactive media installations
Media installations for the trade show booth that explain new product features interactively. The same installations can then keep running permanently in a showroom or customer forum, instead of disappearing after the show.
NFC-based exhibit content
Further product information right at the exhibit: a simple smartphone tap on the NFC sensor gives visitors additional content, with no app installation or explanation from booth staff needed.
Gamified workshop apps
Interactive workshop companion for customer and dealer training: participants receive content in a gamified format and can take their own notes, which are then automatically sent as a summary by email.
Use cases
From press conferences with an international specialist audience to dealer training: the same platform covers a wide range of formats, whether one-off at a trade show or ongoing in a showroom.
Hybrid press conferences and product announcements
With an international specialist audience, live and streamed.
Trade show appearances with interactive exhibit explanations
Via NFC and media installations right at the booth.
Year-round showrooms and customer forums
Trade show content continues to be used long-term.
Customer and dealer training
With gamification and automated results summary.
Experience with agricultural and farm machinery
dgtl.ai has experience delivering digital event and content solutions for international agricultural and farm machinery manufacturers, from hybrid press conferences with a global specialist audience to interactive exhibit and training formats at the trade show booth.
International agricultural machinery manufacturer
For an international agricultural machinery manufacturer, we streamed press conferences during the pandemic, which were then continued long-term as hybrid events. This lets journalists from agricultural but distant countries take part without a long journey. We also develop interactive media installations for trade show appearances that bring new product features to life; these installations are then used year-round in a customer forum to keep sharing the content with visitors.
Global farm machinery manufacturer
For another, globally active farm machinery manufacturer, we implemented NFC-based content pages for exhibits: a simple smartphone tap on the sensor at the exhibit gives visitors further product information. We also developed gamified workshop apps in which customers receive workshop content interactively and can take their own notes. These are then automatically sent as a summary by email.
Get started.
Planning a hybrid press conference, an interactive trade show installation or a customer training session?
Talk to us about your requirements.
