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31.10.2025

Probefahrten neu gedacht –
wie Digitalisierung das Fahrerlebnis smarter macht


Nahtlos, skalierbar und professionell.


Wenn es um Probefahrten geht, zählt nicht nur das Fahrerlebnis selbst – sondern auch, wie einfach, schnell und angenehm der Weg dorthin ist.

Genau hier setzt unsere Test-Drive Experience Plattform an: eine digitale, skalierbare Lösung für Automobilhersteller und Händler, die Probefahrten effizient organisieren und gleichzeitig das Markenerlebnis stärken wollen.


Von Event-Tech zu Road-Tech


Seit Jahren entwickeln wir bei dgtl.ai intelligente Systeme für Teilnehmermanagement, Check-ins und Ressourcensteuerung bei großen Events.

Jetzt bringen wir dieses Know-how auf die Straße.

Unsere Probefahrtenbuchungsplattform überträgt bewährte Eventlogik auf die Automobilwelt – für mehr Effizienz, Transparenz und Begeisterung.


Einfache Buchung. Maximale Convenience.


In weniger als zwei Minuten buchen Gäste ihre Probefahrt – intuitiv, mobiloptimiert und individuell anpassbar.

Zwei Varianten sorgen für maximale Flexibilität:

  • Slot-basiert: feste Zeitfenster für planbare Abläufe.
  • Regel-basiert: intelligente Kalenderlogik (ähnlich wie bei Calendly), ideal für dauerhafte Test-Drive-Angebote.

Ob Roadshow, Messe oder stationäres Autohaus – das System passt sich jeder Umgebung an.


Zentrale Steuerung – in Echtzeit


Im Hintergrund läuft alles über ein zentrales Backend:

Fahrzeuge, Modelle, Standorte und Ressourcen werden hier verwaltet – übersichtlich, automatisiert und in Echtzeit.

  • ​Fahrzeugverfügbarkeiten auf einen Blick
  • ​Fahrzeuge für Servicephasen sperren
  • ​Ersatz- und Backupfahrzeuge zuweisen
  • ​Check-in & Check-out automatisiert steuern

So wird aus Komplexität ein klarer, steuerbarer Prozess.


Automatisierte Kommunikation


Alle Kommunikationsschritte laufen vollautomatisch: Von der Buchungsbestätigung mit Kalendereintrag über Erinnerungen bis hin zu Umbuchungen oder Stornierungen – alles DSGVO-konform, transparent und ohne manuellen Aufwand.


Digitale Experience vor Ort


Auch am Standort läuft alles digital:

Mit der iPad-App erfolgt der Check-in per QR-Code-Scan, die digitale Signatur der Teilnahmebedingungen wird rechtssicher gespeichert, und die Fahrzeugzuweisung geschieht direkt aus dem Ressourcenpool.

Das Ergebnis: eine reibungslose Experience für Gäste und Teams.


Dokumentation inklusive


Teilnahmebedingungen, Check-out Reports oder Nachweise werden automatisch generiert und sicher abgelegt.

So entsteht eine nahtlose User Journey – von der Online-Buchung bis zur Unterschrift vor Ort.


Warum wir das können


Wir bringen die Erfahrung aus hunderten Eventprojekten mit und haben sie für die Automobilbranche neu gedacht.

Das Ergebnis: eine Plattform, die komplexe Abläufe einfach macht, Prozesse digitalisiert und Erlebnisse schafft, die im Gedächtnis bleiben – für Gäste wie für Teams.

Denn digitale Transformation endet nicht am Event – sie beginnt dort, wo Marke auf Erlebnis trifft.


Let’s drive digital.


Probefahrten, die sich so smart anfühlen wie das Auto selbst.