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dgtl.ai GmbH

dgtl.ai GmbH

August 29, 2025

Audi test drives at IAA MOBILITY 2025 –
powered by dgtl.ai

Innovation meets experience.

The IAA MOBILITY 2025 is the stage for innovation in the global automotive industry — and this year, Audi is setting a new benchmark in digital brand experience.

Through experience.audi, visitors can now book exclusive test drives with the latest Audi models — directly on-site at the trade fair in Munich.

Technology-driven efficiency – from registration to key handover

When thousands of test drives need to run smoothly, efficiency becomes everything.Together with The Storytelling Company, dgtl.ai developed a platform that combines brand excellence with process precision.

Digital registration & booking: Guests register online and secure their preferred test drive slots.
Intuitive on-site management: The Audi team manages every step — from check-in to key return — via an iPad app.
Data protection & brand integrity: Fully GDPR-compliant, secure, and implemented in Audi’s distinct brand look & feel.

The result: a seamless, digital-first experience that makes the brand tangible in every interaction.

Where technology meets event excellence

This project demonstrates how digital event solutions can simplify complex logistics while enhancing brand experience.

The Storytelling Company contributed deep expertise in guest management and event operations.
dgtl.ai provided the technology: a scalable platform, intuitive application, and reliable infrastructure built for performance.

Together, we turned operational precision into an emotional brand moment.

Added value for brands and guests

For guests, the solution means: book easily, experience instantly, and enjoy effortlessly.For Audi, it delivers: efficient processes, data security, and a scalable platform that can be adapted for future events — from roadshows to exhibitions.

👉 Book your test drive now at experience.audi

👉 Learn more: dgtl.ai Test drive management platform