October 31, 2025
Rethinking test drives –
how digitalization makes the driving experience smarter
Seamless. Scalable. Professional.
When it comes to test drives, it’s not just about what happens behind the wheel – it’s about how simple, fast, and frictionless the journey to that moment feels.
That’s exactly where our Test Drive Experience Platform comes in:
a digital, scalable solution for automotive brands and dealerships that want to organize test drives efficiently – while strengthening their brand experience at the same time.
From event tech to road tech
At dgtl.ai, we’ve spent years developing intelligent systems for event registration, check-ins, and resource management at large-scale experiences.
Now, we’re bringing that know-how to the road.
Our test drive booking platform translates proven event technology logic into the automotive world – delivering more efficiency, transparency, and excitement.
Simple booking. Maximum convenience.
Guests can book their test drive in less than two minutes – intuitive, mobile-optimized, and easily customizable.
Two setup options ensure maximum flexibility:
- Slot-based scheduling: fixed time slots for better planning reliability.
- Rule-based scheduling: dynamic calendar logic (similar to Calendly), ideal for continuous test drive programs.
Whether for roadshows, trade fairs, or in-store dealerships – the system adapts to every environment.
Central control – in real time
All vehicles, models, locations, and resources are managed clearly, automatically, and in real time.
- Instant overview of vehicle availability
- Temporarily deactivate cars for servicing
- Assign backup or replacement vehicles
- Automate check-in and check-out processes
This turns complexity into a transparent, controllable flow.
Automated communication
Everything is GDPR-compliant, transparent, and effortless – saving time for teams and creating clarity for customers.
A digital on-site experience
With the iPad app, check-in happens via QR code scan, digital signatures for participation terms are stored securely, and vehicle assignment happens directly from the resource pool.
The result: a smooth, connected experience for both guests and teams.
Documentation included
Participation terms, check-out reports, and digital proofs are automatically generated and securely archived.
Every step is part of one seamless user journey – from online booking to digital signature.
Why we can do this
We bring the experience of hundreds of event projects – and we’ve reimagined it for the automotive industry.
The result: a platform that simplifies complexity, digitizes every process, and creates experiences that last – for guests and for teams.
Because digital transformation doesn’t end at the event – it starts where brands meet experiences.
Let’s drive digital.
Test drives that feel as smart as the car itself.




