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October 31, 2025

Rethinking test drives –
how digitalization makes the driving experience smarter


Seamless. Scalable. Professional.


When it comes to test drives, it’s not just about what happens behind the wheel – it’s about how simple, fast, and frictionless the journey to that moment feels.

That’s exactly where our Test Drive Experience Platform comes in:
a digital, scalable solution for automotive brands and dealerships that want to organize test drives efficiently – while strengthening their brand experience at the same time.


From event tech to road tech


At dgtl.ai, we’ve spent years developing intelligent systems for event registration, check-ins, and resource management at large-scale experiences.

Now, we’re bringing that know-how to the road.

Our test drive booking platform translates proven event technology logic into the automotive world – delivering more efficiency, transparency, and excitement.


Simple booking. Maximum convenience.


Guests can book their test drive in less than two minutes – intuitive, mobile-optimized, and easily customizable.

Two setup options ensure maximum flexibility:

  • Slot-based scheduling: fixed time slots for better planning reliability.
  • Rule-based scheduling: dynamic calendar logic (similar to Calendly), ideal for continuous test drive programs.

Whether for roadshows, trade fairs, or in-store dealerships – the system adapts to every environment.


Central control – in real time


Behind the scenes, everything runs through one central backend.

All vehicles, models, locations, and resources are managed clearly, automatically, and in real time.

  • ​Instant overview of vehicle availability
  • ​Temporarily deactivate cars for servicing
  • ​Assign backup or replacement vehicles
  • ​Automate check-in and check-out processes

This turns complexity into a transparent, controllable flow.


Automated communication


Every communication step happens automatically – from booking confirmation and calendar invites to reminders, rescheduling, or cancellations.

Everything is GDPR-compliant, transparent, and effortless – saving time for teams and creating clarity for customers.


A digital on-site experience


The on-site flow is just as seamless.

With the iPad app, check-in happens via QR code scan, digital signatures for participation terms are stored securely, and vehicle assignment happens directly from the resource pool.

The result: a smooth, connected experience for both guests and teams.


Documentation included


Participation terms, check-out reports, and digital proofs are automatically generated and securely archived.

Every step is part of one seamless user journey – from online booking to digital signature.


Why we can do this


We bring the experience of hundreds of event projects – and we’ve reimagined it for the automotive industry.

The result: a platform that simplifies complexity, digitizes every process, and creates experiences that last – for guests and for teams.

Because digital transformation doesn’t end at the event – it starts where brands meet experiences.


Let’s drive digital.


Test drives that feel as smart as the car itself.