Eventsoftware
for retail and commerce
dgtl.ai delivers digital event infrastructure for retail businesses and brands: registration, check-in, digital signage and central guest management from one platform, built for in-store activations across many store locations, VIP and influencer events, and short-notice campaigns around major sports or cultural events.
Why retail events place particular demands on software
Events in retail differ from classic B2B formats mainly in their reach and their speed:
Activations running across many store locations at once, which need to be controlled centrally but played out locally
VIP and influencer events with heavily fragmented guest lists from multiple sources: the client itself, creator and influencer agencies, the venue and partner organisations often each bring their own, independently maintained lists
Short-notice, campaign-driven formats around major sports or cultural events, with tight windows for planning and delivery
Brand experience at the point of sale: digital and physical elements have to work together seamlessly
Several partners in one event: a brand, a platform or distribution partner and a venue often want to appear together, each with their own guest allocation
Our modules for
retail and commerce
All building blocks are modular and share one common data base.
Guest list consolidation and simple RSVP
Instead of several parallel spreadsheets from different sources, the entire guest list for an event runs through one central, simple RSVP: invitations from the client, agencies, venue and partner organisations are brought together in one place, duplicates are avoided, and check-in on site relies on a single reliable list.
Online registration
Individually designed registration journeys for store openings, campaign launches and press invitations, multilingual and brand-specific.
Check-in app
Fast check-in at the store entrance or event venue, with real-time guest list matching and support for plus-one arrangements. Includes crowd control: the current number of checked-in guests in the room is visible at all times, so an approaching capacity limit is caught early rather than noticed only once it has been exceeded.
Digital signage & displays
Interactive displays for in-store activations, campaign content and wayfinding at events with several stations.
Interactive in-store activations
Gamified formats such as GPS- and AR-based scavenger hunts, set up centrally and played out simultaneously across many store locations.
Internal employee streaming
For internal communication formats, streaming can also be produced editorially, for example as its own show format, produced from a studio rather than as a classic townhall recording.
Internal idea and engagement platform
A digital platform for store staff to submit their own ideas, rate each other's, and make them visible, with login through the existing employee account and no extra account needed. A lean, structured form captures a title, short description and estimated savings potential; each submission appears automatically on an internal social timeline with likes and comments. A mobile web app makes participation possible at the point of sale, in the stockroom or on a break, for staff without a desk job. A simple gamification element per submission drives noticeably high participation.
Our platform in action
From a single store activation to an international VIP event: the same platform carries formats of very different reach and speed.
Multi-location activations in retail
Interactive, location-based formats, set up centrally and played out simultaneously across many store locations.
VIP and influencer events
Around major sports or cultural events, with guests arriving through several channels at once.
Store openings and campaign launches
Invitation management for press, VIPs and partner organisations from a single source.
Partner events with several brands
Several brand or distribution partners at once, each with their own guest allocation.
Internal employee communication and engagement
In a streaming show format rather than a classic townhall recording, or through a dedicated idea platform for store staff.
Experience with retail and commerce
MODEPARK RÖTHER
For Modepark Röther we built a GPS- and AR-based scavenger hunt as a web app for their 50th anniversary, with no registration or app download required, live across 47 stores in Germany and Austria: over the 10-day campaign, 5,500 active users redeemed around 8,600 vouchers, an example of how a single activation idea can be steered centrally while still being experienced locally at scale.
International sports brand
For an international sports brand, we organised a VIP influencer event around a major basketball event in Berlin in early 2026. Instead of several parallel, hard-to-manage guest lists from influencer and creator agencies, the client itself, the venue and partner organisations, the entire guest list ran through a single, simple RSVP. That was a noticeable simplification compared with the usual side-by-side of different lists and spreadsheets.
German retail companies
For a large German retail company with several thousand store staff, we built an internal idea platform focused on sustainability: through a lean form and a mobile web app for use directly in store, staff submitted more than 1,200 ideas within six weeks, with around 78 percent of the workforce taking part. Publishing this project under the client's full name is still being cleared.
For another retail company we produced an internal livestream for the workforce in the format of its own TV-style show, from a real studio, rather than as a classic townhall recording.
Get started.
Planning a store activation, a VIP event or a campaign launch?
Talk to us about your requirements.
